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MIREYA VALERO
PRESIDENT
§ Oversees day to day agency operations
§ Works closely with Community and Hispanic Business leaders throughout Dallas & FortWorth
Mireya has been in the Hispanic radio and marketing industry in the USA since 1988.
Mireya started her career as a copy writer with Rodriguez Communications (RC). She has worked on accounts such as Bank One, Blue Cross/Blue Shield, First Bank, Chase Bank, City of Miami Beach, Fiserv, HEB, Pepsi and Wrangler to name just a few. She traveled throughout the country as RC acquired more radio stations. Her assignment was to set up and train the traffic department. Another assignment at R.C. was to create and co-ordinate all the station promotions.
It was while working in sales for R.C. that she realized she had a higher calling. Working one-on- one with small Hispanic business owners, she saw the need to educate this ever-growing entrepreneurial segment on how to market their products or services properly and not to be at the mercy of the media. It was this insight that led her to create SMI.
Mireya was born in Tampico, Tamaulipas, Mexico and now resides in Dallas, Texas with her two sons Michael and Alex.
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ABEL BARRON
CREATIVE DIRECTOR
24 years of extensive experience in the General Market and Latino advertising.
In 1983 he joined Tracy-Locke, one of the oldest and most respected advertising and promotions agencies in the country. Ultimately becoming Associate Creative Director, supervising all promotional efforts for Pepsi,South, a 12 state region form Texas to Florida.
In January 1990, Abel became Creative Director for the newly founded Ornelas and Associates. Over a six year period, he helped to establish Ornelas & Associates as a premier Latino marketing agency.
In November 1997 he became one of the founding members of Dieste & Partners as Executive Creative Director
In May 2001 he joined Grupo Samba as Creative Director.
In July 2002 he joined the newly established Spanish Marketing Inc. as Creative Director.
Through the years his advertising awards include: 18 Gold Top Awards, A One Show award, 4 EFFIE awards including the first ever to be awarded to a Latino agency and the first Cannes Lion ever to be awarded to a US Latino Marketing Agency. He has worked on a broad range of national brands in English and Spanish including Pepsi, Wrangler, Hyundai, Mobile, Taco Bell, Pizza Hut, Bank One, Phillips 66, Chase Manhattan, MCI, Kraft, Old Navy, Interstate Batteries, and GTE among others.
Abel is a second generation Mexican American. He grew up in “Little Mexico” the oldest Hispanic Neighborhood in Dallas, Texas.
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YOLANDA C. CROSBY
DIRECTOR OF PUBLIC RELATIONS
Yolanda Castillo-Crosley, Consultant for IFT (Information, Finance & Technology) Consulting, specializes in financial and strategic management consulting providing services to small business entrepreneurs in the North Texas Area. Her twenty years in the financial services field include experience as Assistant Vice President of Banco Popular, N.A. and Community Reinvestment Officer for the Texas Region, commercial SBA lending, and Treasury Management Services, Texas Region. Her professional background includes for profit & nonprofit management and international trade.
As an Economic Development Professional, she has spent much of her efforts in assisting the entrepreneurial and nonprofit community achieve their dreams by accessing capital to start and grow their organizations, sharing knowledge and resources, and by creating connections. Among her latest accomplishments is acquiring the status of Competent Toastmaster. She is past Board of Directors Member of the Hispanic Bankers Association of DFW and a Chartering Member of the Hispanic Bankers Association Toastmasters Club where she served as Vice President of Education. She also serves as Board of Directors member of the ARC of Dallas, the North Texas Enterprise Project, and the Greater Christian Chamber of Commerce of DFW. Recently, she was selected to serve as Assistant Area Governor for Area 32, Toastmasters International District 50.
She received her Bachelor’s degree in Business Administration at the University of North Texas in Strategic Management and Information Systems. Her education includes Alumnus, Dartmouth University, Tuck Executive Education, Alumnus, Grantsmanship Institute & CMBA Alumnus, University of Texas at Austin. Mrs. Crosley’s love to serve is vibrant, confident, and does not take “No” for an answer. She is a frequently requested motivational speaker on topics of social and economic justice, advocacy for small business owners, and practical ethics in management.
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| NORMA MORENO
ACCOUNT EXECUTIVE
Norma joined us in early March. She is a graduate of Universidad Autonoma de Nuevo Leon in Monterrey, Mexico where she received her bachelors degree in Communications with a minor in Human Resources Development. During her time at the university she worked in the cultural department of Biblioteca Magna, one of the most prestigious and widely recognized libraries in Latin America.
She also worked at the Americall Marketing agency on the Brodway Express account during her university days as well. After graduation, her first job was with Banco Mercantil del Norte as a New Accounts Analyst.
Like her father, Norma too believes that one should always set goals for oneself. She recalls his strong belief in higher education and dedication to ones choose career path.
This he believed, “was one of the most important, if not the most important inheritance a parent could give a child”.
She loves the ocean, extreme sports and is passionate about Asian foods.
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